primed for IMPACT

    Our Mission

    • To preserve the physical structure of the 4th Avenue Historical Business District, the only intact African-American Business District in the State of Alabama.
    • Promote economic development for growth and opportunity throughout the greater 4th Avenue Historical Business and Civil Rights District.
    • Create an informed public of the greater district’s cultural and historical significance and contribution to the world.

    Strategic Vision

    • Urban Impact preserves and builds assets through a thriving commercial district for future generations, while promoting and protecting the districts’ unique history and essence.
    • Urban Impact achieves a higher level of economic development impact for the district adding to the city’s attractiveness and vitality.
    • Urban Impact develops a collaborative economic development approach to district development that is uniquely Urban Impact’s.
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